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The Marketing Scientist

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AI High Value Audiences

Part 1: Comparing to lookalike audiences, identifying best Telco audiences to target for increased CLV and deploying them to marketing platforms

In this article I compare my AI High Value Audiences (AI HVAs) to lookalike (LAL) audience methods like those used by Meta, several other platforms and some advertising agencies (WPP, RAPP and IPG). I identify high value Telco audiences for CLV (Customer Life Value) as the main business KPI. The article closes with a guidance on AI HVAs deployment on Marketing Platforms.

Customer Machine Learning

Part 1: Customer Segmentation

This is how a modern customer segmentation looks like.

The undiscovered transitional species in Marketing Deep Learning

Part 1: Autoencoders

The Next Generation AI for Customer Segmentation and Brand Performance

The pillars of AI Strategy and Transformation
Part 1: Business Priorities

We start by diving into one of the most important pillars of a successful AI Strategy.