Welcome
I'm Andrés Acosta, an AI and Analytics Executive with over 15 years of experience transforming data into measurable business impact. My work has helped global brands unlock AI's full potential, delivering over $12 million in ROI while leading high-performing crossfunctional teams of 40+ professionals across LATAM and beyond.
This site is intended for visitors to learn more about my expertise and experience in AI strategy, product development and driving sustainable growth through cutting-edge marketing solutions.
Key Achievements:
- Generated $800,000 in revenue within six months after project approval by scaling High-Value Audience Models across LATAM.
- Created the Creative Measurement Suite, driving $600,000 in sales within six months after project approval.
- Delivered $2.6M in Attribution Model sales and increased ROAS by 22% for LATAM clients.
- Led the largest MMM Attribution project worldwide, delivering over 300 MMMs per year for a large global CPG.
- Built from scratch large cross-functional data, analytics and AI regional teams for the largest Global Advertising Holdings.
- I'm the Main refference for Marketing science leadership in LATAM.
- Reduced Customer Acquisition Costs by 40% for regional Telco, through advanced optimization algorithms.
The Marketing Scientist